The Role /

The Brief /

Ideate, design and craft a distinct identity for Black Spot Press, Vienna, on behalf of renowned Irish fine art master printer, Tom Phelan.

The Solution /

Encapsulated the entire process of fine art printing—from the structure of the press, to the etching marks, paper stock, and flow of colour. Through in-depth consultations, the logo design drew directly from Tom’s admiration for a raw, DIY punk aesthetic, embodying the organic evolution of a print and the spirit of homemade graffiti poster stencils. The result was a distinct identity that resonates with the tactile, textural, vibrant, and inventive nature of Black Spot Press.

The Results /

“Knowing my background in punk, my love of the DIY aesthetic, and as a visual artist that could be considered ‘old-school’, Steve delivered something modern, but street. An up-to-date subculture stencil design, which fitted perfectly with me and my studio philosophy.” 
Tom, Black Spot Print