The Role /

Art Direction / Marketing / Branding / Reports / Advertorial / Event Marketing / Editorial / Experiential / Digital / Pitch / Logo Design / Typography / Illustration / Creative Solutions /

The Brief /

Create and develop 360°campaign assets for Men's Health Survival of the Fittest — world's biggest urban obstacle course race — held annually across five UK cities.

The Solution /

We built on the legacy of this notoriously gruelling event with its unique 5km, 10km, and Half Marathon obstacle courses. Openly embraced the event’s brutal, demanding nature while motivating participants with comprehensive cross-platform assets. Coached ‘Survivors’ to success with curated fitness plans across all channels, preparing them for peak performance and hard-won, grit-stained medals as a tangible memory of their achievements.

The Role /

The Brief /

Create and develop 360°campaign assets for Men's Health Survival of the Fittest — world's biggest urban obstacle course race — held annually across five UK cities.

The Solution /

The Results /

5 Days of Events

22% Participant Growth

150,000+ Survivors