The Role /

The Brief /

For over 40 years, Runner’s World Magazine has been the global authority on running. This extensive knowledge needed to be compiled into a contemporary, exciting, and motivating standalone book for all abilities, with a focus on clarity of information.

The Solution /

We combined decades of running expertise, research, and results with dynamic imagery, colour, typography, infographics, and illustrations to create a design that inspires progress—not just through the book but onto the road to health and wellbeing. Dynamic motion was embedded at the core of the visual style, bringing action and movement to every page.

The Results /

228 Dynamic Pages

12% Sales Growth

1000+ Expert Running Tips