The Role /

The Brief /

In an increasingly noisy and complicated world, the goal was to offer a calm, coherent, engaging and authoritative explanation of current affairs for young minds (ages 8-14). With a deliberate non-digital focus, the publication encourages off-screen activities like reading, creating, exploring, and learning, through vibrant, clear, and inclusive weekly content.

The Solution /

Designed with clarity and legibility at its core, utilising thoroughly researched, fact-checked information and learning studies to build trust with young readers. Representation was a central pillar, catering to a wide spectrum of abilities, backgrounds, and interests to foster inclusivity. The design treatment combined structure and playfulness to instill a sense of calm, security, and vitality, encouraging exploration and curiosity. Inspired by the idea of nurturing young minds, we crafted interactive, engaging content—from campaigns to actionable tasks—establishing an ever-growing, multi-award-winning brand.

The Results /

100,000+ Weekly Subscribers

Expanded to a US Edition

2023 PPA Children’s Brand of the Year