The Role /

The Brief /

Create 360°campaign assets for a spectacular weekend celebrating the cinematic universe, featuring world-class actors and directors alongside Empire, the world's largest movie magazine. With premieres, star guests, exclusive screenings, masterclasses, workshops, parties, talks and more, the event was presented by American Airlines and in conjunction with AEG Europe.

The Solution /

Enhanced Empire’s distinct brand identity while maintaining seamless sponsorship integration and clarity at every touchpoint. Delivered a unified print and digital experience that resonated across a diverse range of marketing and film events, from premieres and screenings to workshops and exclusive talks.

The Results /

3 Days of Cinematic Celebration

36 Events Delivered

11K Passionate Film Fans