The Role /

The Brief /

The Kerrang! Awards are one of the UK's most notorious and celebrated music award events, attended annually by the biggest names in rock royalty. In a rock homage to another monarchy, this years event needed to be an anarchic Punk/Rock remix of the Queen's Diamond Jubilee.

The Solution /

We gathered the aristocratic trappings, paraphernalia, pageantry, and traditions of a long-established reign, then stage-dived them into a frenzied metal mosh pit. The result? A gothic regal identity and 360° campaign that embodied both worlds, bursting with majestic, decadent splendour laced with raw, unrestrained energy.

The Results /

1 Raucous Night

600+ Talent

29% Increase in Brand Awareness