The Role /

The Brief /

Develop a logo, branding, merchandise, and artwork for the single from ‘wonky’ electronic music duo Gilligan Moss. Their sound, seeped in early ‘90s rave culture, needed a visual identity that captured the joyous, euphoric essence of that era.

The Solution /

Embracing the spontaneity and ‘live in the moment’ attitude of the rave scene, we raised our arms and embraced the ‘Smiley’ badge. With a modern twist, it became the ‘Gilli’ badge—an emblem celebrating music and joy. This vitality became the guiding rainbow spirit of the brand.

Captured the spontaneity and ‘live in the moment’ attitude of the rave scene by reimagining the iconic ‘Smiley’ badge with a modern twist, creating the ‘Gilli’ badge—a hands-in-the-air symbol celebrating music and joy. This emblem, embodying the euphoric, rainbow spirit of rave culture, guided the brand’s visual identity across logo, merchandise, and digital artwork. Designed each element to connect with audiences through vibrant colours, bold typography, and ‘portal’ energetic layouts, bringing the duo’s distinctive sound and playful spirit to life.

The Results /

Shortlisted