The Role /

The Brief /

RENAULT aimed to inspire participants of all abilities to get race-ready, break personal bests, and power across the finish line at the Virgin Money London Marathon, guided by expert coaching from Runner's World Magazine.

The Solution /

With constant motion at the heart of achieving the goal, we launched a vibrant 360° campaign designed for every fitness level—from beginner to medal-winner. The event’s dynamic energy was captured through a bespoke partnership logo and a series of vibrant pacing flags, clothing, and livery, all designed to embody motivation, movement, and progress. Delivered comprehensive support with expert guidance on nutrition, training plans across print and digital, timeline diaries, equipment, and race-day pacing teams to help participants achieve or surpass their goals.

The Results /

209 New Medal Winners

31% Increase in Brand Awareness